What Google Doesn’t Want You to Hear About Link-Building for SEO

Search engine optimization (SEO) is intimidating to the casual observer. Not only is it a field that demands knowledge of hundreds of individual variables that contribute to the ranking algorithm, it also bears a noteworthy risk: Practicing this strategy improperly could end up setting you back more than it benefits you. One of the key tactics vulnerable … More What Google Doesn’t Want You to Hear About Link-Building for SEO

What is Reputation Management?

Now the question is: What is Reputation Management. It is a practice that assists individuals and companies in managing their goodwill effectively and showcasing a genuine image among patrons. The escalating competition in the market and rising levels of awareness among people make it essential for companies to adopt the concept of reputation management in order to survive. Reputation … More What is Reputation Management?

3 Useful Steps To Create Gmail Ads in Adwords

Email is the most effective channel to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that native Gmail ads are now integrated in AdWords and have made it available to all advertisers. Previously in beta, Gmail ads were highlighted text ads with an accompanied logo that appear on the Promotions tab. … More 3 Useful Steps To Create Gmail Ads in Adwords

5 Tips for Developing Small Business Marketing Strategies

These days, there is a number of tactics to try in order to leverage brand awareness and access more streams of engagement online. However, their efficiency rates differ depending on a variety of factors. If you want your campaign to succeed, you need to plan it in such a manner that meets your business’s needs … More 5 Tips for Developing Small Business Marketing Strategies

10 Things You’re Doing Wrong With Infographics

There’s a ridiculous amount of noise on the internet every day. It’s pretty hard to wrap your head around 250 million photos uploaded to Facebook, 2 million blog posts published, and approximately 864,000 hours of videos uploaded on YouTube (Source: digitalbuzzblog.com). No wonder the competition for user attention is so high. These days, content producers … More 10 Things You’re Doing Wrong With Infographics